Here is how it started, A new era of men’s lifestyle.
Nex & Byond Lifestyle Private Limited is a new age company incorporated in India operating in the BPC sector & lifestyle segment. The aim is to build a world class brand and create great products which make life better and aspirational
At Nex & Byond, we are building the future of the grooming and cosmetic industry primarily focusing on men’s lifestyle. Our unique approach towards the category led us to innovate, communicate and serve our consumers in a better way.
We look at grooming and appearance management as a very basic need and instinct of our lives.
We started with a very simple insight, “Look Your Best Everyday”. Every decision we take, every work we put is in line with this core philosophy.
We focus on building products for face. That’s what we aspire to be identified with, a brand for men’s face.
We designed products which go seamlessly with a man’s lifestyle. We don’t see these products as beauty or cosmetic products, these are lifestyle accessories which one needs on a daily basis. Well formulated and science backed, which does what it claims without any effort.
FaceWear™ defines the range of products used for daily appearance management by men. These products provide instant results, covering the basic need to look our best whenever or wherever.
It’s a staple, an essential for all men out there.
Functionality at the core, seamless usage and pride to own it, that is FaceWear™.
For decades we have identified beauty, care and makeup primarily with women. Where looking and feeling good has nothing to do with gender.
Slowly it’s changing, it’s more inclusive now, but not quite there yet. Self expression is for all.
Putting a “For Men” sticker on the packaging doesn’t change anything. Does it?
Well, here we are with FaceWear™ by Nex & Byond, your go-to solution for daily appearance management.
Own it proudly, it’s yours.
The answer starts with a few questions.
Do we all resonate with it?
Do we have time for all these routines?
Are we comfortable with it ?
The answer is “No”. That’s what 73% of men said in one of our surveys and mentioneda serious lack of something easy and reliable.
Think of FaceWear™ by Nex & Byond
Nex & Byond is perhaps the only premium brand for men out there focused on building products for face and which makes appearance management seamless in day to day life.
It doesn’t end here, there will be more analogies, more debates and most importantly more innovation. It’s just the beginning. Watch the space.
Put Your Best Face Forward. Cheers !!
– Team Nex & Byond